Hollywood studios are changing their home-video strategy
Just read this information on the LA Times regarding Hollywood Studios adopting their current home-video strategies in order to catch-up with technology and customer’s demands.
It seems that Studio executives don’t expect any single technology — video on demand, digital downloads or Blu-ray — to replace the DVD cash cow. Because of this, they are planning new strategies that will benefit end users.
Here are some of the key things they are improving:
- Some studios are testing offering online and cable rentals on the same day as DVD releases to boost sales.
- Hollywood studios now want to open a new “window” — offering high-definition versions of movies for rental viewing in the home ahead of their DVD release — if the Federal Communications Commission grants cable and satellite companies permission to block in-home copying.
- Check more information here
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