Just noticed this posting from an Australian site (gadgetzone.com.au) mentioning the new line up of LED TVs from Sony:

The XBR8 range consists of the Full-HD 55-inch KDL-55XBR8 and the 46-inch KDL-46XBR8, boosting Sony’s already significant range of panels.

These new models feature Sony’s mythical sounding TRILUMINOS three color LED backlight technology [...]